Ladbrokes' outstanding digital growth

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As stated yesterday in the interim results Ladbrokes' online offering continues to grow, with total digital revenues increasing by 40.9% to £158.1m, with the addition of an extra 79,000 customers in the half.  Staking in Ladbrokes Sportsbook increased by 30.4% with the growth attributed to increases in mobile, in-play and football betting.

The company's share price rose 3.11 per cent on Thursday morning on the back of the publication of the results to 142.70.

CAF delivered the strategy on the Multi Channel Pillar:

"Multi-channel has been one of the four key pillars of the Ladbrokes strategy. We have delivered over 100,000 actives from a standing start last August with 79,000 recruited in this H1. The recent Euros saw us promote our multichannel product with over 13,000 new actives generated during this period. Retail customers converted to multi-channel continue to be more valuable than purely digital customers".

Jim Mullen, CEO quoted “Encouragingly we have delivered a good performance across all the key customer metrics outlined in last year's strategic plan and that gives us confidence that we are well placed to deliver against our stated 2017 targets".

Chelsea Apps this week has signed new projects in mobile Banking and the Telecoms sector.

More on this to follow.


Mike A