This blog article talks about CAF’s recent pro-bono work completed for Peace One Day, the not-for-profit organisation behind Peace Day.
Thanks to the work of Peace One Day every 21st of September is an annual day of global unity and intercultural cooperation on a scale that humanity has never known before. Since 2008, millions of people have been active on Peace Day in every country of the world, and hundreds of organisations have carried out life-saving activities in areas of conflict.
Peace One Day now wants to build an app that will inspire and enable people to contribute to a more peaceful and sustainable world. CAF suggested a 5-day Challenge to quickly build a prototype and test it with target users.
To us the 5-day challenge is a bit like a telescope into the future – it lets you see how your customers will react to your ideas and engage with your app before you spend a lot of time and money building a real product.
We headed into the project with a combined team from Peace One Day and CAF, ready to innovate and change the world!
- On Monday we drew out the whole context and worked out what the biggest opportunities and problems were
On Tuesday, everyone in the team sketched out user journeys and potential solutions to the biggest challenges
By Wednesday, we had decided on the best options, created a business model and mapped out the business plan financials
By Thursday afternoon, we had a first version of a prototype for the app put together by CAF’s designers and after a quick round of feedback from the team we identified a number of improvement opportunities to be worked through on Friday
By Friday afternoon, we’d gone through several iterations and had a final prototype we liked… We put the prototype in front of target users to see how they would react. It’s always a fascinating moment! You learn an enormous amount very quickly. You understand what works, what doesn’t and you usually get some further ideas
On the back of all the work completed within these 5 days, the combined CAF and Peace One Day team was able to talk confidently about next steps, including how to raise funding for this app, how much funding would be a good target, and how quickly the app could be built and launched.
We asked Jeremy Gilley, founder of Peace One Day, for his opinion on the work we completed and he was over the moon:
“Had we not come to Chelsea App and completed this 5-day challenge it
would have taken us months to get to where we are now! We’ve learned so much
during this process and we feel ready to talk to our corporate sponsors
and potential investors to make this app a reality.”
We do 5-day challenges for our customers on a regular basis, and each one we’ve run has been a resounding success. People love the energy that they create, the speed at which you innovate, and the immediate customer feedback.
Take the 5-day challenge and see what you could achieve.
And some snaps: