A design sprint is a five-day process developed by GV (Google Ventures). It’s a whirlwind of brainstorming, creating and challenging. The objective is to find, vote on and develop great ideas that will drive forward your business using tried and tested tasks.
However, we can’t take the credit for this (unfortunately) as we’ve already said they were created by GV, and used by practically every agency in the creative industry. But we do ours slightly different, we drop the last two days (Google runs a five-day sprint but we only run ours as three days).
The design sprint focuses on design, like things such as user experience (UX), user interfaces (UI), key feature sets and more. It is also worth mentioning that the focus of this blog will be design sprints for App Development, so if you do something else, results may vary.