To start with, we analysed the existing Vanquis app: it was decent but wasn’t meeting the fundamental needs of the customers.
This desire for improvement led to our focused Discovery process: attentive customer research determined the various personas of who would use the app and how their user stories might look.
Within just 2 days, we created 10 concepts for how to cross-sell Vanquis products on mobile, including designs for 2 of these, and wireframes for 5 more.
In 5 days, we had mapped the customer journey, assessed competitor approaches, created 8 solution options, and developed a technical architecture that we could show to the executive leadership at Vanquis. In addition, we conducted extensive user testing at this early stage.
This work convinced Vanquis to select us as a digital partner, and allowed us to move on to Proof of Concept. This stage is where we turned the concept into a bona fide product that we could again present to the Vanquis executive team.