Challenge

Kantar is the data insight research division of WPP and the second largest market research company in the world, with 28,000 employees in 103 countries. It's important for account directors to know what projects have been carried out and it was proving a challenge to make this information accessible.

Solution

Kantar selected Chelsea Apps Factory to create a mobile app that would allow users to browse and search through the catalogue of Kantar Products, Services, People, Regions and Territories using business-specific filters to journey to their intended result. Once a user found their desired area of information, they would then be able to either contact the key individual for the service or send the located information to a client's email address. This application was designed to be available on both Google Android smartphones as well as iOS.

Results

CAF built this mobile app, based on Kantar’s existing data sources. The app was intuitive, simple and user-friendly and as a result is well liked and widely used.

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