How do you get customers to regularly engage with and contribute to an online account? This was the challenge laid down to CAF when we were briefed on a new banking app. Specifically aimed at customers looking to build their credit rating, Vanquis wanted to launch a product that helped customers stay in control of their money and that they enjoyed using.
During our rapid ideation and proposition development process (5 day challenge) we addressed the challenges and came up with a clickable prototype of the full customer journey, conducted user testing and developed the technical architecture. This led to CAF being appointed as Digital Partner, with a remit to build the mobile app and web version of the new banking app.
The innovative banking app was launched along with a raft of new features to encourage Vanquis customers to sign up, make payments on time and set up a direct debit. The app is the strongest channel to sign up new customers with the mobile ‘refer a friend’ feature out performing other referral channels by three to four times.
The mobile app is now the best rated of the top 25 financial apps on the App Store, with a rating score of 4.9 stars.