Challenge

Waitrose launched a mobilisation programme to empower employees and offer a better in-branch experience to its customers.

 
 
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Solution

Through an agile development process, CAF embedded a team of specialists to identify and develop a range of opportunities into a pipeline of apps for delivery. One of these apps was an employee app for wine specialists in store at Waitrose. Scanning a bottle of wine provided tasting notes, food pairings and video material to share with the customers via iPad.

 
 
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Results

The apps produced by CAF saved store managers 45 min daily, six days per week. It’s estimated that as a result, £4m worth of management time has been diverted from admin tasks. In addition, there is better and pragmatic access to vital core data.

 
 
 
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worth of management time has been diverted from admin tasks. 

 
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Saved Daily by the App.

 
 
 

“Our goal was to use apps to improve efficiency in-branch and improve the customer experience. CAF’s iterative way of working really helped us verify our proposition step by step to ensure we were on the right track”

- Charles Webb (Head of Strategy, Architecture and Delivery)

 
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