This Privacy Policy sets out the basis on which any personal information that Chelsea Apps Factory Limited (“we”, “our”, “us”) collects from you, or that you provide to us, will be processed by us.  We are committed to protecting and respecting your privacy. 


Information that we may collect from you

We may collect and process the following personal information about you: 

  • information that you provide via our website or our apps.

  • details of your visits to our website or apps, including, but not limited to, traffic data, location data, weblogs and other communication data,

  • when you report a problem with our website or one of our apps.

  • information that you provide when registering to one of our programmes, including, but not limited to, registration to our website or apps.


Use of personal information

We may process personal information about you for the purposes of: 

  • tailoring our services to your requirements and preferences.

  • direct-marketing products and services, advising you of updates, events, reports and other information.

  • providing you with information about other products, and services that you request from us or which we feel may interest you. 

  • conducting internal operations and analysis, including systems testing and statistical research.

  • restructuring our business operations, eg we may need to transfer your information as a result of a sale or acquisition.

  • Complying with laws, orders or regulations.


Information that you enter into our apps or web portal

Information that you enter into our apps or web portal may be collected and stored by us so that we may contact you in relation to your feedback. This may be used to send operational emails to you, or to call you to respond to an enquiry, or for the purposes outlined above, or to enquire as to why the communication was not completed.


Where we store your personal information

The information we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”).  It may also be processed by staff operating outside the EEA who work for us or one of our suppliers.  Such staff may be engaged in, among other things, the processing of your payment details and the provision of services.  By submitting your personal information, you agree to this transfer, storing or processing.  We will take all steps reasonably necessary to ensure that your information is treated securely and in accordance with this Privacy Policy.  

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential.  We ask you not to share a password with anyone.


Disclosure of your personal information

We will not sell your personal information to third parties. We may disclose your personal information to: any member of our group of companies, which includes our subsidiaries, our ultimate holding company and its subsidiaries; successors in title to our business; to suppliers and external agencies we engage to process information on our behalf; to third parties (including, but not limited to, professional indemnity insurers, brokers, new hotel owners/managers, auditors and other professional advisors); and where disclosure is required by law or any regulatory authority. 

Apart from where disclosure is required by law or any regulatory authority, we will only disclose your personal information to our selected business partners and service providers:

  • for the purpose of administering your requests and feedback

  • for providing other services which you have requested.

  • to communicate an offer of other goods and services, with your prior consent.


The internet 

Given that the internet is a global environment, using the internet to collect and process personal information necessarily involves the transmission of information on an international basis.  Therefore, by browsing our website and communicating electronically with us, you acknowledge and agree to our processing of personal information in this way.

The transmission of information via the internet is not completely secure.  Although we do our best to protect personal information, we cannot guarantee the security of your information transmitted to our website; any transmission is at your own risk.  Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access or processing. 

Our website may, from time to time, contain links to other websites which are outside of our control and are not covered by this Privacy Policy.  We do not accept any responsibility or liability for other sites’ privacy policies.  If you access other websites using the links provided, please check their policies before submitting any personal information.



We use cookies to help improve our website in a variety of different ways.  Any information automatically retrieved from visitors to our website, such as site browsing patterns, will only be used in aggregate form (so that no individual users are identified).


Access to information

 You have a right to access and correct personal information that we hold about you or to obtain a copy of it. We will make every endeavour to ensure your personal information is accurate and up to date therefore we ask that if there are changes to your information you should notify us directly. Any access request may be subject to a fee (not to exceed £10) towards our costs in providing you with details of the information that we hold about you.  We may ask you to verify your identity and for more information about your request.  To obtain a copy of the personal information that we hold about you, please email us at


Changes to our Privacy Policy

We will post any material changes that we may make to our Privacy Policy in the future on this page and, where appropriate, we will notify you of the change by email. This will ensure that you are always aware of the information we collect, how we use it and the circumstances under which we may disclose it.



If you have any requests or queries concerning your personal information or any queries with regard to our practices, please contact us at