How we do this
Before you engage with us, you’ll want to know how we tick,
how we would work together
and more importantly - our ability to deliver.
Digital products that solve real user problems
Our team has developed products on various different mobile platforms using a wide range of technology stacks. Here are a few things we do at Chelsea Apps:
iOS App Development
Android App Development
Hybrid App Development
SOME AMAZING BRANDS WE’VE WORKED WITH
What I love about these guys, is their approach, it’s not one size fits all. They have a suite of tools and techniques they deploy, depending on the problem you’re trying to solve.
How we do it
We really care about your success so we do a few things differently. You’ll spend time with our team from the initial solution discovery sessions to design sprints and more, ensuring both our teams create the best solution that fits the purpose.
The first thing we do once you talk to us about a brief or a project is understanding what your goals are, what problem you are trying to solve, and who your target audience is. We also get an understanding of your budget so we can tailor our approach.
Chemistry is an important step. Luckily we are a ridiculously funny team! But maybe, more importantly, this is about understanding each other, how we'll work together, what we've done and how we can deliver something special. We can do this in person or over a video call, whichever suits best.
Before you take the jump you will want an idea of costs and potentially scope. Depending on the project, this will either be a detailed proposal or ballparks for areas of the project that are currently unknown.
So we're friends, lets build something great
1 Solution Discovery
Solution discovery is different depending on the project and what you want to achieve. But it's all about getting off to an accelerated start, getting a clear understanding and defining goals.
Workshops are generally 1-3 days and are designed to align a team, get clear on the problem, understand the goals of the project, ideate and decide on a clear path.
Design sprints are generally between 3-5 days and achieve the same as the workshops, but go two steps further. Firstly by building a Lo Fidelity Prototype and secondly by getting that prototype in the hand of your target audience to gain the first stage of user feedback.
2 UX - user experience design
Ensuring the app is guiding your users to a specific destination where you want them to perform an action, such as completing an order or utilising a service.
Prototyping is a key stage in the process and is about quickly getting your solution into the hands of users. It's much faster and cheaper to make changes at this stage, rather than once you've built a fully working application. Depending on the project you may just have a Low Fidelity (LoFi) prototype or you may need both a LoFi and a High Fidelity (HiFi) Prototype.
The LoFi Prototype is all about taking the workings in the Solution Discovery stage and converting them into a set of wireframes that we can use for a Lo-Fi prototype. Once we have this we go into a round of user testing.
Depending on your project you may need a HiFi Prototype. The first part of this is to take all the one-on-one feedback and update the wireframes based on this. We then design the look of the app and apply the designs to the updated wireframes to create a HiFi prototype. This is where it really begins to come to life. Once this is complete we put the prototype through a round of user testing.
4 User testing
User testing can be done in two ways: In-Person for early-stage user testing and Video Testing for the later stages.
This stage is about running in-person user testing with each of your target user groups. The test needs to be with 5 users from your audience, to ensure we get a good range of feedback.
Video Testing is useful for the HiFi Prototypes or for a first build, as you can reach a bigger audience than through in-person testing.
5 UI - user interface design
We design user interfaces and map out the user’s journey to find out how the app and its features can be interacted with. Creating unique designs that are simple yet intuitive.
The build stage is where we start building the finished product. We have three build teams and each project may need one or all of these teams.
The mobile build phase gets done in sprints where we release builds to you on a regular basis. Depending on your projects and goals, we can develop natively on iOS and Android or using a hybrid platform such as React Native.
If the project requires it, we can build the back-end system for your application. The team have built and deployed back-end systems that service 10s of millions of users
7 Quality assurance & testing
QA is built into our process using a process of continuous deployment. We then have a team that tests out the application on the target platform before releasing it to you for acceptance.
The launch stage and how you go about it is really down to you. Each stage is optional and it's all about what you want to achieve, your budget and your appetite for risk.
Alpha launches are at a really early stage. It's where you want to get more detailed user feedback, before kicking out the bugs and finalising all the features. If you don't have a target audience group that can participate in this, we can help you build that group throughout the project.
The beta launch is generally when the product is done and you want to de-risk the project. This is done by using a larger controlled group and allows everyone to get a clear understanding of how users interact with the final application.
The live launch is where we release the application to the public. Depending on what you want to achieve we have a number of tried and test strategies that we can deploy to make sure this is a success.