kantar

A mobile app for the data insight and research division of WPP. Now account directors have easy access to all global research projects

CHALLENGE

Kantar is the data insight research division of WPP and the second largest market research company in the world, with 28,000 employees in 103 countries. It’s important for account directors to know what projects have been carried out and it was proving a challenge to make this information accessible.

solution

Kantar selected Chelsea Apps to create a mobile app that would enable users to browse through catalogues of kantars products, people, services and territories. When the user found their desired data, they were able to contact the key individual for their service or send the data to a client. This application is available on both Google Android as well as Apple iOS

RESULTS

Chelsea Apps built this mobile app, based on Kantar’s existing data sources. The app was intuitive, simple and user-friendly and as a result is well liked and widely used.

Chelsea Apps have been fantastic at simplifying the process, building on our existing data sources but creating something that’s very user-friendly and intuitive.

Mandy Pooler , Director , Kantar