One key determinant of our success was our use of ‘Product Owners’: somebody who has the final say on product decisions. This is an essential way of keeping the project moving; otherwise, there’s the danger that you keep tinkering with a product and it doesn’t get to market quick enough.
Another factor was our relentless focus on user testing from an early stage. As amazing as our developers are, there’s always the chance that their approach might miss something in the user story. We therefore tried out changes with Vanquis customers consistently and took their feedback on board. This testing process was holistic and used a wide variety of methodologies to inform its conclusions.
In the end we developed a range of really useful features, such as Promise to Pay (which helps those struggling with their cashflow), continuous development of new features and a Referral service. These go above-and-beyond what a conventional banking app can offer.
The results of this creative process are plain to see: Vanquis met their five-year target for their app within a single year, and a staggeringly high 10% of users chose to review the App. Half of all debit card payments occur through the app, despite only 35% of the customer base using the app.
It was a great honour for this hard work to be recognised with an award, and is a testamentto the hard work and dedication of team members past and present.